Copywriting

The Toronto Zoo receives high attendance during the summer but sees fewer visitors in the winter. Many families assume the zoo is not worth visiting in colder months. The challenge was to change this perception and show that winter visits offer a different experience for families with little kids.

Design

To create a brand kit for a matcha-based beverage brand that stands out in a growing market. The brand needed to feel natural, modern, and approachable while appealing to a younger audience that values wellness, convenience, and aesthetics.

Longform copy

To turn an existing Super Bowl ad from 2026 into a longform print copy. The challenge was to take a 30-second commercial about the frustration of discovering the domain name you wanted is already taken and turn it into a written copy that still conveys the campaign’s insight.

Spotify ad

La Cocina is a family-owned chip brand in Manitoba known for its authentic and homemade feel. The challenge was to create an ad that showcases the brand’s flavours while connecting with a crowd that enjoys hosting movie nights, watch parties, and casual get-togethers. The message needed to work in an audio format.

PR Propsal

Lavanda Café, located in downtown Winnipeg, offers coffee, smoothies, healthy snacks, event hosting, and catering. The challenge was to increase brand awareness, attract customers, and keep them top of mind, especially in the busy downtown area for office workers and students. Potential customers nearby are not yet aware of the café or do not see it as their go-to spot.

Portait and food

A flash photography series exploring portrait and food as subjects.