To create a brand kit for a matcha-based beverage brand that stands out in a growing market. The brand needed to feel natural, modern, and approachable while appealing to a younger audience that values wellness, convenience, and aesthetics.

I developed Matzu as a brand that centres around simplicity and daily rituals. I focused on a green and yellow colour palette to reflect matcha and natural ingredients, paired with clean typography and minimal layouts. The logo and visual elements were designed to feel organic and balanced, while product mockups and packaging help show how the brand would exist in real life. The brand voice highlights convenience, quality, and a calm lifestyle.

The final result was a complete brand kit mockup that includes logos, colour palettes, typography, audience definition, and product visuals. Through this project, I learned how to build a cohesive visual identity that connects a product, its audience, and its overall feel.