Lavanda Café, located in downtown Winnipeg, offers coffee, smoothies, healthy snacks, event hosting, and catering. The challenge was to increase brand awareness, attract customers, and keep them top of mind, especially in the busy downtown area for office workers and students. Potential customers nearby are not yet aware of the café or do not see it as their go-to spot.

I developed a PR strategy to position Lavanda as a wellness hub in the local community. The plan included partnerships with fitness studios and wellness events, influencer collaborations, and social media content that highlights the drinks, food, and events. Email marketing, loyalty incentives, and event surveys were included to implement repeat visits and stronger customer relationships.

A full PR proposal outlining audience research, a SWOT analysis, campaign strategies, tactics, budget planning, and evaluation metrics. The plan shows how Lavanda could grow awareness, increase event attendance, and build relationships with more potential customers in the city.